Our story began in 1975, when my grandfather, Kanubhai B. Shah founded KBS Group on principles of integrity, disciplined execution, and relationships built on trust.
Over the decades, those principles transformed a diamond trading business into one of the world’s leading diamond and jewellery manufacturing organisations. As the business evolved, so did the responsibility that accompanied it. Enterprise creates capital. Stewardship determines what becomes of it.
These principles were further shaped by my father, the late Sanjaybhai Kanubhai Shah, whose quiet leadership and unwavering belief that trust is earned through responsibility continues to guide the firm today.
- Recipient of the Lifetime Achievement Award at the India Gem and Jewellery Awards in 2017.
- Former Vice Chairman of the Gem & Jewellery Export Promotion Council (GJEPC).
- Former Convener, Accounts & Finance Committee, where he played an active role in strengthening the Council’s financial governance and institutional framework.
- Former Convener of the Diamond Panel at GJEPC.
- Former member of the Committee of Administration at GJEPC.
- Played a key role in GJEPC’s engagement with the Kimberley Process, supporting responsible sourcing and ethical practices within the global diamond trade.
- Former Board Member of the World Diamond Council and the International Diamond Manufacturers Association.
- Won the Business Leadership Award (Gems & Jewelry category) at the Indian Diamond & Colorstone Association (IDCA) event in New York.
- CFO of the Jain Centre of America, New York.
- Vice President of JITO (USA), a community of successful Jain business entrepreneurs and professionals working together for the common purpose of growth.
KBS Fortunes was established by Siddhant Sanjay Shah in 2017 as a natural continuation of the Group’s philosophy and a means for strategic diversification beyond diamonds and jewellery.
Since then, we have seeded select funds and built equity holdings in businesses where we see durable intrinsic value, strong fundamentals, and long-term growth potential.
We strongly believe that India represents a generational opportunity and, to paraphrase Warren Buffett, being born in India is like winning the ovarian lottery.
Our mission is to identify the businesses that will define India’s future and to back them with disciplined ownership, patient capital, and enduring partnerships — not as investors seeking exposure, but as stewards committed to building outcomes.
“અનુકૂળ સંજોગોમાં બહુ ખુશ ન થવું, અને પ્રતિકૂળ સંજોગોમાં બહુ નાખુશ ન થવું”
When fortune smiles, don’t lose yourself in joy. When adversity arrives, don’t lose yourself in sorrow.
Mimi (my grandmother)
“Good will and reputation are my invisible capital”
Dada (my grandfather)
“वक्त से पहले और किस्मत से ज्यादा किसी को कुछ नहीं मिलता”
No one gets anything before its appointed time, or more than their destiny.
Papa (my father)
“Transparency in communication solves all problems”
Kaka (my uncle)
“मोह इंसान को बाँधता है, और लोभ उसकी नज़र को छोटा कर देता है”
Attachment binds a person; greed narrows his vision.
Mama (my great uncle)
“સપનાઓને પંખ આપો, પણ પગ હંમેશા મૂલ્યોની ધરતી પર રાખો; વેપારમાં નફો તો મળશે, પણ વિશ્વાસ કમાવવો એ સાચી જીત છે”
Let your dreams take flight, but keep your feet firmly rooted in your values. Profit in business will follow — but the real triumph lies in earning trust.
Kaka (my great uncle)
“Prosperity is measured not by what we gather for ourselves, but by what we grow for our family, our partners, and our community.”
Kaka (my great uncle)